Southend Central Area Action Plan (SCAAP) Preferred Approach 2015

Comment

Representation ID: 2310

Received: 15/02/2016

Respondent: Indigo Planning

Agent: Royals Shopping Centre

Valad (Europe) Ltd are concerned about the proposal to produce a development brief in relation to Seaway Car Park and Marine Parade. There is sufficient opportunity to provide an appropriate level of detail in Policy CS1 and avoid the potential delay and uncertainty that may arise if a development brief is now progressed. The submission of an application for its redevelopment should not be delayed a result of a failure to produce a development brief

Support

Representation ID: 2311

Received: 15/02/2016

Respondent: Indigo Planning

Agent: Royals Shopping Centre

Valad (Europe) support the proposed allocation of Opportunity Site 8 on the basis that it proposes a mixed use development that will help to bolster the town centre economy. The indicative phasing for the redevelopment of Opportunity Area 8 is supported but the Council must actively resist developments that would undermine this policy and what it seeks to achieve for the town centre.

Comment

Representation ID: 2312

Received: 15/02/2016

Respondent: Indigo Planning

Agent: Royals Shopping Centre

Further wording should be provided which states that the redevelopment of the Central Seafront Policy Area will be key to the success of the Southend Central Area Action Plan and that in turn, it will help to improve the vitality and viability of the town centre and sustain existing facilities in the town centre such as The Royals by increasing footfall and linked trips within the town centre.

Comment

Representation ID: 2313

Received: 15/02/2016

Respondent: Indigo Planning

Agent: Royals Shopping Centre

The Council should consider whether the inclusion of retail at Opportunity Site 8 would bring further benefits to the town centre. The success of this development and the subsequent beneficial spin off effects will largely be down to how well the site links in with the town centre.

Comment

Representation ID: 2314

Received: 15/02/2016

Respondent: Indigo Planning

Agent: Royals Shopping Centre

The provision of appropriate signage to increase and enhance connectivity between the High Street and the seafront should also be included in the design criteria for both the Policy Area and Opportunity Site 8.

Comment

Representation ID: 2315

Received: 15/02/2016

Respondent: Indigo Planning

Agent: Royals Shopping Centre

There is a real concern that if the revised proposals (yet to be submitted to the Council) for Fossetts Farm are approved, then town centre developments such as that at Seaway Car Park and further town centre investment generally will not go ahead to the detriment of the town centre.

Comment

Representation ID: 2471

Received: 15/02/2016

Respondent: Indigo Planning

Agent: Royals Shopping Centre

A number of strategic objectives are set out within the SCAAP which include improving and transforming the economic vitality, viability and diversity of Southend Central Area by encouraging the establishment of a wider range of homes, businesses and shops whilst providing new opportunities for learning, recreation and leisure. We suggest that a further strategic objective be included that seeks to maintain and protect existing shops and town centre uses in the Southend Central Area.