Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
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Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Policy DS5 - Transport, Access and Public Realm
Representation ID: 2852
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
We support 1a, the provision of strategic junction improvements, which is important to improve vehicle circulation and to accommodate growth.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Policy DS5 - Transport, Access and Public Realm
Representation ID: 2853
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
We also support 1b, which is to better manage the demand on the road network. However, the RPS Transport Technical Note demonstrates that visitors to the seafront do not like to utilise car parks elsewhere in the Central Area, even when there is spare capacity. Traffic management measures are only, therefore, part of the solution, and there needs to be a focus on convenient supply for the seafront area, noting that evidence in the Stockvale visitor survey (reported in the RPS Note) shows that car occupancy is very high amongst visitors to Adventure Island as they are predominantly families, so at these occupancy levels this is actually a sustainable use of the road network.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Support
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Policy DS5 - Transport, Access and Public Realm
Representation ID: 2854
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
We strongly support 1g, as there needs to be a marked improvement in the quality of pedestrian routes from the main parking areas and Town Centre to the seafront areas.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Object
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Policy DS5 - Transport, Access and Public Realm
Representation ID: 2855
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
Legally compliant? Yes
Sound? No
We object to 2a, as this only proposes to "maintain parking capacity".
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Object
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Policy DS5 - Transport, Access and Public Realm
Representation ID: 2856
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
Legally compliant? Yes
Sound? No
We strongly object to the wording of 2b, which states that the Council will "Ensure that there is no net loss in car parking to the south of the Southend Central Area". We set out in some detail our concerns about this statement in our representations to Paragraph 135, and these representations should be read as representations to Part 2b of Policy DS5. The proposals to redevelop three of the Council's main seafront car parks (Tylers Avenue, Seaways and Marine Plaza) have resulted in great uncertainty for Stockvale, which is impacting upon its investment plans for Adventure Island (Southends most visited commercial attraction and the UK's most successful seaside fun park) and the Sea-Life Adventure aquarium attraction. Business needs confidence to invest; the SCAAP as currently drafted, and most worryingly Policies DS5 and CS1, have almost entirely removed confidence and this is now holding back investment and growth. It has already resulted in the cancellation of significant projects at Adventure Island. A Policy that results in such a lack of certainty and confidence is inherently unsound and not effective.
The RPS Technical Note shows that there is already significant pressure on car parks in the Central South Area that serve the seafront. The SCAAP recognises the need to support the growth of businesses on the seafront, as set out in the Vision and Strategic Objectives (page 12). It states in Paragraph 28 that the Council's vision is to promote economic growth. Specifically, in Paragraph 29 it
states that a Strategic Objective is to attract "greater visitor numbers", which is a direct reference to
the town as a resort. Paragraph 30 also reiterates that the Council is aiming to support growth, as does Paragraph 81. LTP3 also advises planning for a 25% increase in car parking demand in the central area (see RPS Technical Note). The businesses along Southend seafront had been planning for growth, including The Stockvale Group at their attractions Adventure Island and Sea Life Adventure, as well as investment in their various sea front catering establishments. Yet this policy is only looking for no net loss in car parking capacity, and when coupled with Policy CS1 (which allows for the redevelopment of the three most important car parks serving the seafront), it has left businesses with a level of uncertainty that is not conducive to investment as there can be no confidence that these policies will support growth. Quite the contrary, these proposed policies as drafted are the single biggest cause of business uncertainty amongst seafront operators.
In addition to not being effective, by having the opposite effect to that intended in the early sections of the SCAAP, this approach is also not justified, especially when our work has shown that "no net loss" is likely to mean a significant loss of parking in the seafront area.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Object
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Policy DS5 - Transport, Access and Public Realm
Representation ID: 2857
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
Legally compliant? Yes
Sound? No
We also object to 2c, as it proposes acting on the outcomes of the Parking Study. As set out in the RPS Technical Note, this study cannot be relied upon as it does not correctly respond to the parking situation in the seafront area, and because of this the conclusions and recommendations are seriously flawed. This Plan cannot be sound if it is relying on this Study. This is a fundamental issue with this and other policies in the SCAAP and the seafront traders are very concerned that the Plan might be adopted on the basis of this flawed work. We ask that this is carefully reviewed prior to the adoption of this part of the Plan.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Comment
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Policy DS5 - Transport, Access and Public Realm
Representation ID: 2858
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
Whilst the approach set out in 2f is welcomed (relieving pressure on the more well-used car parks), this is only likely to have a marginal impact, for the reasons set out in the RPS Technical Note. In addition, the supporting text does not adequately explain how this can be done
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Object
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
155
Representation ID: 2859
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
Legally compliant? Yes
Sound? No
This Paragraph states that: "The policies are not explicit on the precise quantum of development..."
Whilst we do not object to this in principle, there is not an adequate policy framework on which to judge the impact of different scales of development. This partly as a result of the inadequate and partly erroneous evidence base that is being used, particularly the Parking Study. To be effective, we need to ensure that the effects of development on the operation of the important sea front tourism area is understood. Until this is resolved, we will maintain a holding objection to this point.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Object
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Policy PA1: High Street Policy Area Development Principles
Representation ID: 2860
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
Legally compliant? Yes
Sound? No
It is essential that car parking in this area is protected to avoid displacement onto sensitive seafront car parks (see the Council's Parking Study and the RPS Technical Note).
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
Object
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
183
Representation ID: 2861
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
Legally compliant? Yes
Sound? No
Page 69 - Tylers Policy Area Aims
The aims state that "car parking will be addressed". There needs to be significantly more clarity here as this is an important car park serving the South Central Area, where the most car park pressure has been identified in the Council's Car Park Study and the RPS Technical Note. Simply stating "addressed" is not a positively prepared statement and the outcome could be serious harm to the seafront tourism area, which would mean the policy was not effective.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.
