Object
Southend Central Area Action Plan (SCAAP) - Revised Proposed Submission 2016
Representation ID: 2832
Received: 15/12/2016
Respondent: Stockvale Group
Agent: Stockvale Group
Legally compliant? Yes
Sound? No
Our representations are on behalf of The Stockvale Group, which is the owner and operator of:
Adventure Island; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex. We do not repeat this in our representations to other paragraphs and policies.
We support the opportunities to maximise Southend's potential as a visitor destination and resort, and enhancing the evening economy, encouraging overnight and longer stays, and by creating a positive experience for visitors. It is essential that policies in this document support this. However,
this section should recognise the proportion of visitors who visit Southend on day trips. It is still
primarily a day trip destination, given its accessibility to London and Essex towns, and unless this is recognised explicitly here it is likely that policies will not respond adequately to this issue. Indeed, this is the case, as set out in our representations on other paragraphs and policies. It is essential that
the day visitor tourism economy is placed right at the heart of the plan's policies for the seafront, or
(as can be seen in policies currently drafted) they will simply be causing and then managing decline, not planning positively for growth.
RPS has prepared the following representations to Southend Borough Council's Southend Central Area Action Plan (SCAAP), Revised Proposed Submission Version (November 2016) The following Headings represent Paragraphs or Policies contained within the SCAAP. These representations should be read in conjunction with the accompanying completed Representations Forms.
Our client operates the largest and most successful tourism businesses in Southend (The StockvaleGroup is the owner and operator of: Adventure Island theme park; Sealife Adventure; Three Shells beach café; Pavilion Fish and Chips; Feelgoods Pizza Pasta Restaurant; Sands Bistro restaurant; Adventure Inside and Radio Essex). We would like an opportunity to explain our client's business aspirations and explain why the policies in the Plan will not provide a firm basis for the growth of tourism in Southend, and indeed will have the opposite effect on tourism businesses to the objectives set out at the start of the SCAAP. It is very important to our client that the Inspector understands the consequences of adopting the SCAAP as currently drafted.