Southend Central Area Action Plan
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Southend Central Area Action Plan
8c - Realign the Queensway Road corridor to the north to provide for a larger developable area at the Sainsburys site and potentially create a second frontage onto Queensway
Representation ID: 553
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
This option was shown in the Stage 4 Report for Victorias Public Realm prepared by RSL in 2008. It is supported subject to the caveat that there is sufficient value in extending the developable area to justify costs of realigning Queensway. Needs testing through preparation of Development Brief.
This option was shown in the Stage 4 Report for Victorias Public Realm prepared by RSL in 2008. It is supported subject to the caveat that there is sufficient value in extending the developable area to justify costs of realigning Queensway. Needs testing through preparation of Development Brief.
Support
Southend Central Area Action Plan
8d - Redesign London Road to make it a more pleasant environment for people whilst retaining access for dropping off and picking up, taxis and night time car access to bars and restaurants.
Representation ID: 554
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
Essential part of overall public realm strategy for Victorias and London Road, shown in Stage 4 report in 2008. This includes the pedestrianisation of London Road east of College Approach with the taxi rank 'relocated a short distance to the west' (p70 Stage 4 Report). It is important to emphasise this point and the general issue of more limited vehicular access east of College Approach as important in facilitating a 'more pleasant environment for people'.
Essential part of overall public realm strategy for Victorias and London Road, shown in Stage 4 report in 2008. This includes the pedestrianisation of London Road east of College Approach with the taxi rank 'relocated a short distance to the west' (p70 Stage 4 Report). It is important to emphasise this point and the general issue of more limited vehicular access east of College Approach as important in facilitating a 'more pleasant environment for people'.
Comment
Southend Central Area Action Plan
8e - Redevelop an area between the Odeon Cinema and Sainsburys to provide an urban 'pocket park'.
Representation ID: 555
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
This needs to be considered as part of a Development Brief for the area.
This needs to be considered as part of a Development Brief for the area.
Support
Southend Central Area Action Plan
9a Concentrate retail activity in the northern/southern sections of High Street (in & around The Victorias & The Royals shopping centres) with cafes,bars,restaurants,banks & building societies & smaller scale retail uses in the central part of High Street
Representation ID: 556
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
The CAM identified the need to breakdown the linear nature of the High Street and this approach is supported to achieve a greater distinction to the function of different parts of the High Street.
The CAM identified the need to breakdown the linear nature of the High Street and this approach is supported to achieve a greater distinction to the function of different parts of the High Street.
Support
Southend Central Area Action Plan
9b - Extend major retail activity into the St John's Quarter including the central seafront
Representation ID: 557
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
The retail area of the town centre is physically constrained. Whilst current demand for new retail, other than convenience stores, in the town centre appears limited, it will be important to identify scope for future expansion. Tylers Car Park offers one option. However, to extend this to the seafront may risk diluting the town centre offer and confusing it with commercial seafront. This would need comprehensive planning and testing and be developer led to be successful.
The retail area of the town centre is physically constrained. Whilst current demand for new retail, other than convenience stores, in the town centre appears limited, it will be important to identify scope for future expansion. Tylers Car Park offers one option. However, to extend this to the seafront may risk diluting the town centre offer and confusing it with commercial seafront. This would need comprehensive planning and testing and be developer led to be successful.
Comment
Southend Central Area Action Plan
9c - Follow a laissez-faire policy that allows the market to determine where retail and other town centre uses should be located in and along the High Street
Representation ID: 558
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
This policy is unlikely to achieve the desired aim of an improved retail offer for the town. Detailed policies should be informed by the conclusions of the Retail Study currently being prepared for the Council.
This policy is unlikely to achieve the desired aim of an improved retail offer for the town. Detailed policies should be informed by the conclusions of the Retail Study currently being prepared for the Council.
Comment
Southend Central Area Action Plan
10a - Comprehensively redevelop the area to provide new commercial office and residential uses linked to and including a large supermarket led development scheme on the former B&Q site on Short Street
Representation ID: 559
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
The introduction of a retail led mixed use scheme on the B&Q site could be a positive benefit to this end of the town centre and High Stereet and provide a much needed boost for Victorias Shopping Centre. Given the segregation created by Queensway it will require careful integration with both the Victoria Gateway scheme and the Victorias Shopping centre to be beneficial to the overall regeneration objectives for the town centre
The introduction of a retail led mixed use scheme on the B&Q site could be a positive benefit to this end of the town centre and High Stereet and provide a much needed boost for Victorias Shopping Centre. Given the segregation created by Queensway it will require careful integration with both the Victoria Gateway scheme and the Victorias Shopping centre to be beneficial to the overall regeneration objectives for the town centre
Comment
Southend Central Area Action Plan
10b - Limit redevelopment to the north side of Southchurch Road to include a new multi storey car park at the eastern end.
Representation ID: 560
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
RSL do not consider this option and Option 10a to be mutually exclusive. Notwithstanding re-development of the B&Q site a separate plan for re-invigorating Southchurch Road,including a mix of uses and redevelopment of Queensway House is required.
RSL do not consider this option and Option 10a to be mutually exclusive. Notwithstanding re-development of the B&Q site a separate plan for re-invigorating Southchurch Road,including a mix of uses and redevelopment of Queensway House is required.
Support
Southend Central Area Action Plan
Alternative options were considered during the preparation of both the Central Area Masterplan and the development brief described above. Given the status of the development brief it is no longer appropriate to consider alternative options.
Representation ID: 561
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
Agreed. The principles are well established in the CAM and subsequently endorsed in the Development Brief approved in 2008
Agreed. The principles are well established in the CAM and subsequently endorsed in the Development Brief approved in 2008
Comment
Southend Central Area Action Plan
What new facilities should be introduced into this area to enhance its vitality and viability?
Representation ID: 562
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
The Warrior Square Quarter should reflect the principles in the CAM with the introduction of new housing and an element of employment and commercial uses that would benefit from the enhancements to Warrior Square Garden. This could include new civic uses if appropriate. Improved links to the High Street to create a new circuit will be essential to viability as will flexibility on overall mix and type of development. The Development Brief will need to make provision for suitable replacement of existing parking provision as part of the the development or elsewhere within the town centre.
The Warrior Square Quarter should reflect the principles in the CAM with the introduction of new housing and an element of employment and commercial uses that would benefit from the enhancements to Warrior Square Garden. This could include new civic uses if appropriate. Improved links to the High Street to create a new circuit will be essential to viability as will flexibility on overall mix and type of development. The Development Brief will need to make provision for suitable replacement of existing parking provision as part of the the development or elsewhere within the town centre.
