Southend Central Area Action Plan
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Southend Central Area Action Plan
23b - reflect a review of densities based on what is appropriate in the different Quarters and neighbourhood gateways. i.e encourage larger family houses in the Neighbourhood Gateways and higher density 'condominium' apartments in the town centre.
Representation ID: 576
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
Given the SHLAA and CAM identify theoretical capacities that exceed the targets set in the Core Strategy, it would not appear necessary at this stage to be prescriptive about density, which should be a function of the dwelling types for which there is a market or need and the overall urban design approach taken in each quarter to reflect existing character, as well as potential for change/improvement. Design quality is the essential pre-requisite of enhancing value and ultimately the desirability of living in Central Southend.
Given the SHLAA and CAM identify theoretical capacities that exceed the targets set in the Core Strategy, it would not appear necessary at this stage to be prescriptive about density, which should be a function of the dwelling types for which there is a market or need and the overall urban design approach taken in each quarter to reflect existing character, as well as potential for change/improvement. Design quality is the essential pre-requisite of enhancing value and ultimately the desirability of living in Central Southend.
Comment
Southend Central Area Action Plan
23c) - What approaches should be considered to address specific issues facing other existing residential areas in the Plan particularly to the east of the High Street?
Representation ID: 577
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
This should be informed by a detailed assessment of the Character Area Study currently being carried out by the Council and more detailed consultation with the local community on needs and aspirations
This should be informed by a detailed assessment of the Character Area Study currently being carried out by the Council and more detailed consultation with the local community on needs and aspirations
Comment
Southend Central Area Action Plan
25a - promote a higher percentage of affordable housing and reduce the threshold size to which it should apply within the AAP area e.g. 35% on all sites above 15 units.
Representation ID: 578
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
a more onerous policy for affordable housing would further reduce marginal viability and is likely to deter private investment in an area where current values are still relatively low
a more onerous policy for affordable housing would further reduce marginal viability and is likely to deter private investment in an area where current values are still relatively low
Comment
Southend Central Area Action Plan
25b - consider focussing the provision of affordable housing in the Neighbourhood Gateways by requiring higher level of provision in these areas whilst at the same time reducing the requirement to form affordable housing in the town centre.
Representation ID: 579
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
Mixed tenure will always be the preference but the AAP must reflect the need for flexibility on the type and cost of affordable where the viability may be affected. Existing policies already reflect this but it needs restating for the avoidance of doubt.
Mixed tenure will always be the preference but the AAP must reflect the need for flexibility on the type and cost of affordable where the viability may be affected. Existing policies already reflect this but it needs restating for the avoidance of doubt.
Comment
Southend Central Area Action Plan
25c - set an overall numerical target for affordable homes to be accommodated in the plan area and this should be proportioned between the different development areas according to their role and function.
Representation ID: 580
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
Probably unachievable and difficult to implement. Reconciling the Borough's need for affordable housing, given the proportion of future housing that is identified as being delivered in Central Southend is a key challenge for the AAP, particularly given the need to stimulate investment in town centre with development that is viable. It can only be done as part of a more considered strategy for the delivery of affordable housing across the whole Borough.
Probably unachievable and difficult to implement. Reconciling the Borough's need for affordable housing, given the proportion of future housing that is identified as being delivered in Central Southend is a key challenge for the AAP, particularly given the need to stimulate investment in town centre with development that is viable. It can only be done as part of a more considered strategy for the delivery of affordable housing across the whole Borough.
Comment
Southend Central Area Action Plan
Where should new services and facilities be located?
Representation ID: 581
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
Has a detailed audit been carried out to establish what is needed to meet anticipated demands from future development?
Has a detailed audit been carried out to establish what is needed to meet anticipated demands from future development?
Comment
Southend Central Area Action Plan
Please indicate a preferred location i.e. Quarter or neighbourhood for each service or facility.
Representation ID: 582
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
student accommodation could be incorporated as part of any residential or mixed use scheme.
Victoria Avenue Development Brief is likely to identify potential location for new primary school.
Open space should be planned as an integral element on all the major sites within each Quarter.
Warrior Square has been identified as potential location for health facilities.
student accommodation could be incorporated as part of any residential or mixed use scheme.
Victoria Avenue Development Brief is likely to identify potential location for new primary school.
Open space should be planned as an integral element on all the major sites within each Quarter.
Warrior Square has been identified as potential location for health facilities.
Comment
Southend Central Area Action Plan
27a - Market forces dictate delivery in terms of future development
Representation ID: 583
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
Unlikely given recent evidence and current market conditions. Some intervention and stimulus will be required to establish investor confidence
Unlikely given recent evidence and current market conditions. Some intervention and stimulus will be required to establish investor confidence
Support
Southend Central Area Action Plan
27b - Public/Sector Partnership through Development Agreements, Joint Venture Partnerships or Local Asset Backed Vehicles (LABVs)
Representation ID: 584
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
Probably essential, especially given extent of Council owned land in town centre in order to stimulate market. HCA will be an essential partner
Probably essential, especially given extent of Council owned land in town centre in order to stimulate market. HCA will be an essential partner
Comment
Southend Central Area Action Plan
27c - Public Sector led, with the local authority as principal land owner taking lead to 'derisk' individual sites and procure developments on a site by site basis.
Representation ID: 585
Received: 09/08/2010
Respondent: Renaissance Southend Ltd
Public sector sharing risk is likely to be part of the solution but also part of 27b, not just on a site by site basis
Public sector sharing risk is likely to be part of the solution but also part of 27b, not just on a site by site basis
