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Consultations
Southend Central Area Action Plan & Proposals Map - Proposed Submission
Appendix 5
Southend Central Area Action Plan & Proposals Map - Proposed Submission
Ended on the 17th October 2011
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List of Abbreviations Used
1. Introduction
1.1 Background to this Document
1.2 The Consultation Process
1.3 What is an Area Action Plan
1.4 Why is an Area Action Plan required for the Central Southend
2. Strategic and local planning context
2.1 Key Regeneration and planning policies for Southend
2.2 Sustainable Development and Design
2.3 Development Management Policies
Design and Townscape
The Seafront
Housing
Economic Development
Environmental Management
Sustainable Transport Management
3. Characteristics and key issues
3.1 The Key Challenges to be Addressed
Southend as a Place
3.2 Summary of opportunities and constraints
4. Vision, Objectives and Strategy
4.1 Vision and Objectives
4.2 Spatial Strategy - Rationale
4.3 City by the Sea - The Concept
4.4 Development Strategy
4.5 Key Moves
Expansion
Segment
Urban Circuits
Integration
Landmarks
Gateway Neighbourhoods
4.6 Sustainability Appraisals
Habitats Regulation Assessment (HRA)
5. Development Strategy for Key Uses
5.1 Introduction
5.2 Retail
Policy DS1: New and enhanced shopping facilities
Policy DS2: Shopping frontages and use of floors above shops
Policy DS3: Retail Markets
5.3 Employment
Policy DS4: Employment development within the central area
5.4 Community Facilities
5.4.1 Education and higher and further education
Policy DS5: Education and higher and further education
5.4.2 Culture, leisure, tourism and entertainment
Policy DS6: Provision of facilities for culture, leisure, tourism and entertainment
5.4.3
Policy DS7: Social and community infrastructure
5.5 Housing
Policy DS8: Housing
6. Public Realm and Environmental Quality Strategy
6.1 Context
6.2 Identifying assets and opportunities
6.3 Addressing the key issues
6.3.1 Limited functional green and open space within the
PR1: Open Space Provision and the Environment
6.3.2 Key Issue 2: Public Realm Enhancements
Public Art and Urban Greening
PR2: Public Realm Enhancements
6.3.3 Public Realm enhancements
PR3: Visually Active Frontages
6.3.4 Visually active frontages
PR4: Protection of Visually Important Views
PR5: Landmark Buildings
7. The Historic Environment
7.1 Context
7.2 Overview of the Historic Environment
Conservation Areas
Listed and Locally Listed Buildings
Frontages of Townscape Merit
Key Historic Character Areas and Policy Objectives in the Central Area
7.3 The Clifftown Quarter
HE1: The Clifftown Quarter
7.4 The Central Seafront Area
HE2: The Central Seafront Area
7.5 Prittlewell Gateway
HE3: Prittlewell Gateway
7.6 The High Street
HE4: The High Street
HE5: Frontages of Townscape Merit in the Central Area
7.7 Other issues affecting historic assets in the Central Area
7.7.1 Conversion of historic assets
HE6: Conversion of Heritage Assets in the Central Area
7.7.2 Sustainable development and heritage assets
7.8 Archaeology in the Central Area
Policy Context for Areas of Archaeology in the Central Area
Overview of Archaeological Interest in the Central Area
Areas of Archaeological Potential in the Central Area
HE7: Areas of Archaeological Potential in the Central Area
Further Information
8. Central Area Transport and Access Strategy
8.1 Context
Features
8.2 Local Transport Plan
8.3 Town Centre and Central Area highway network
TA1: Town Centre and Central Area Highway Network
8.3.1 The 'Victoria' - Traffic and public realm scheme
TA1a: 'The Victoria' Phases 2, 3 and 4 Traffic and Public Realm Scheme
8.3.2 'City Beach' - Traffic and Public Realm Scheme
TA1b: 'City Beach' Phase 2 - Traffic and Public Realm Scheme
8.4 Public Transport
TA2: Public Transport
8.5 Walking and Cycling
TA3: Walking and Cycling
8.6 Town Centre parking management
TA4: Town Centre Parking Management
8.7 Other measures to improve accessibility
TA5: Other Measures to Improve Accessibility
9. Infrastructure Provision and Flood risk
9.1 Context
9.2 Central Area Infrastructure
IF1: Central Area Infrastructure
9.3 S106 Planning Obligations and Developer Contributions
IF2: S106 Planning Obligations and Developer Contributions
9.4 Flood Risk Management
IF3: Flood Risk Management
9.4.1 Sustainable drainage
9.4.2 Development in flood risk areas
10. Quarters and Proposal Site Policies
10.1 Context
10.2 Quarters
10.2.1 The High Street
DP1: The High Street Development Principles
10.2.2 Queensway and London Road / Broadway
DP2: Queensway and London Road / Broadway Development Principles
Proposal Site Policy PS2a: Sainsbury's and adjacent Buildings, London Road Proposal
10.2.3 Elmer Square
DP3: Elmer Square Development Principles
Proposal Site Policy PS3a: Elmer Square Proposal Site
10.2.4 Queensway and Southchurch Road
DP4: Queensway and Southchurch Avenue Development Principles
Proposal Site Policy PS4a: Queensway House and adjacent Buildings
10.2.5 Warrior Square
DP5: Warrior Square Development Principles
Proposal Site Policy PS5a: Warrior Square Car Park Proposal Site
Proposal Site Policy PS2b: Whitegate Road
10.2.6 - Clifftown
DP6: Clifftown Development Principles
Proposal Site Policy PS6a: Clarence Road Car Park
Proposal Site Policy PS6b: Alexandra Street Car Park
10.2.7 - Tylers Avenue
DP7: Tylers Avenue Development Principles
Proposal Site Policy PS7a: Tylers Avenue
Proposal Site Policy PS7b: Pitman's Close
10.2.8 - Central Seafront Strategy
Central Seafront Perpective
Distinctive Features of the Central Seafront Area
CS1: Landmark Buildings and Key Spaces
Town Centre and Central Seafront - 'a seamless transition'
CS2: Central Seafront Strategy - Key Principles
Flood Risk
CS3: Flood Risk
Nature Conservation and Biodiversity
CS4: Nature Conservation and Biodiversity
The Waterfront
CS5: The Waterfront
Central Seafront - Marine Parade
CS6: Central Seafront Development Principles
Southend Pier
Proposal Site Policy CS6a: Southend Pier
Seaway / Marine Parade Gateway
Proposal Site Policy CS6b: Seaway Car Park and Marine Parade
Western Esplanade, The Cliffs and Shrubbery Gateway
CS7: Western Esplanade, The Cliffs and Shrubbery
Cultural Centre and new Southend Museum
Proposal Site Policy CS7a: Cultural Centre and new Southend Museum
Eastern Esplanade and City Beach Gateway
CS8: Eastern Esplanade and City Beach Gateway
Woodgrange Drive (Kursaal) Estate
Proposal Site Policy CS8a: Woodgrange Drive (Kursaal) Estate
10.2.9 Victoria Gateway Neighbourhood
DP9: Victoria Gateway Neighbourhood Development Principles
Proposal Site Policy PS9a: The Victoria Office Area Site
Proposal Site Policy PS9b: Former Essex and Suffolk Water Board Site
Proposal Site Policy PS9c: Roots Hall Football Ground and Environs
10.2.10 Sutton Gateway Neighbourhood
DP10: Sutton Gateway Neighbourhood Development Principles
Proposal Site Policy PS10a: Former B&Q Site
Proposal Site Policy PS10b: Sutton Road
Proposal Site Policy PS10c: Coleman Street
11. Implementation
11.1 Introduction
11.2 Town Centre Management
Southend Town Centre Partnership - Strategic Objectives
11.3 Delivery Mechanisms
11.4 Funding
Central Southend as a Regional Centre
Enhancing Green Infrastructure
Improving the Transport Infrastructure
Advancing Culture & Heritage
Delivering Housing Growth & Improvement
Governance
Implementation
Public Involvement
Risk Assessment
11.5 Transport and Access Funding
Bike Friendly Cities
Connect
11.6 Implementation and Monitoring Framework
Proposals Map
Appendix 1
Appendix 2
Appendix 3
Appendix 4
Appendix 5
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Appendix 5
Background Studies and Documents
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